Ephemeral architecture
What is ephemeral architecture?
Definition. A space built for human andman/machine interaction, with objectives, that takes place outside the company and is normally of a short duration.
Why use ephemeral architecture?
The company builds an EA space to transmit the essence of their organisation:
- Who we are
- What we do for our clients
- How we do it
EA as an extension of the company
- A space where there will be an exchange of information and institutional messages.
- Able to generate an intense sensorial experience only identifiable with the transmitter of the message.
EA as a formal unit with the permanent structures of the organisation
EA as a support and transmitter of messages –on the product, the service, the company, frequently different in each event-
EA prepared for the business approach in the event –fairs, congresses, road shows, product presentations, conventions...-
No lo piense solo